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Baker moves up in Mira marketing

Mira Showers has appointmented Craig Baker to the position Director Marketing - Kohler Mira. Craig replaces Daniel Brohn, who has been promoted by Kohler to the position of VP Marketing – Global Faucets and will now be based in Wisconsin.

Craig joined the Mira business in 1997 as a Design Engineer, and progressed through Senior Design Engineer, Project Leader, Project Manager and Programme Manager before being appointed as the Director - New Product Development in July 2006.

Over the past four years Craig has established himself as a key member of the K&B U.K. Executive Team, delivering significant improvements in the key business metrics of innovation and vitality. His achievements and strong partnership with Daniel Brohn and the Product Marketing Team were recognised in April 2009 when along with Daniel Brohn he was presented with the Chairman’s Award at the Executive Management Meeting in Kohler.

Commenting on his new position, Craig said: “There has really never been a better time to be leading the marketing effort at Mira. The popularity of our products has never been higher in the marketplace, reflecting our commitment to design, innovation and technical excellence. But we never rest, and I’m looking forward to driving a host of new developments and initiatives that will truly cement our position as UK market leader”.