Mira Showers is underpinning its commitment to driving retail sales with the launch of a high-profile £800,000 consumer advertising campaign entitled My Mira. The campaign is part of a strategy to build on the success Mira enjoys by focusing attention on driving consumer preference for the brand; and secure sales for its retail partners.
Titles featuring the campaign include leading home interest magazines, such as Homes & Gardens, House Beautiful and Ideal Home; and weekend national supplements such as You (Mail on Sunday), The Sunday Times and the Telegraph Magazine.
My Mira is a campaign where people describe how their Mira shower creates their perfect showering experience. The brief was to create a clear positioning for the brand which is true to the business but also resonated with its many audiences. Importantly, the campaign needed to appeal to consumers, portraying the stylish and innovative products across the Mira range, while reflecting the values of the brand.
Roger Crabb, Marketing Manager of Mira commented: "We were really impressed with the ideas presented to us in terms of this exciting new development of the Mira brand. As the UK’s leading shower manufacturer, we needed to make sure that the creative represented what people get out of their showering experience. The campaign conveys warmth, but with a tone of voice and personality that makes us stand out in this competitive market”
The campaign is Mira’s biggest advertising campaign in over 20 years and will run across press, online and direct mail, and is part of ongoing investment in a bid to achieve increase consumer market share for the company and its distributors.
Mira underpins retail sales with £800K consumer campaign
